An Idea for a Novel Functional Food Product Essay

An Idea for a Novel Functional Food Product - Essay Example This essay demonstrates that the core strategy for cost effective value at the ginseng ice cream store involves labeling: labeling could be effectively linked to promotion using interest venues. For example, at the retailer level, services and products could be offered in promotional campaigns and distributed at select pubs, theme parks, and restaurants popular with the target market demographic. Another important and potentially cost-saving distribution channel for this market could be the vending-machine. The company could work with new technology that is developing in this area. Promotion could continue through this venue, and also in the above-mentioned restaurant and pub introductions, as well as traditional avenues of print and television media. In terms of promotion through labeling, as mentioned, the consumer or child of the busy mom is the target. Many believe that ginseng promotes health and relaxation, and eases stress. However, it is not regulated or mandated a s a drug, and is mostly available as a herbal supplement and cooking ingredient. â€Å"Ginseng has not been evaluated by the government for safety, effectiveness, or purity. All potential risks and/or advantages of ginseng wort may not be known. Additionally, there are no regulated manufacturing standards in place for these compounds†. There is no clear evident study that shows ginseng can do harm to people in either target market category, so the promotion seems to be ethical. More scientific evidence is needed when it comes to not regulate herbs and supplements.